Tiny big reminder: Details matter.
Details can in fact build business empires.
Wasn’t Walt Disney’s business empire, in large part, created by how much attention he paid to details?
Jul 6, 2013
Archive | Stories about life & business
This just in: hand-me-down furniture is an unusual suspect.
A lot of people would love to see their businesses SHINE. So what’s stopping them?
My 2¢:
Imagine for a moment a “mental apartment”
If you want your idea to live on, choose its parents carefully
Storytelling is likely the most powerful way to put ideas into the world.
Why? The short answer: Because stories make ideas tangible and human scale.
Jun 30, 2013
What are we looking for?
Our eyes are the portals to our minds.
And what do we mostly do with our eyes? For the most part, we’re looking for stories we
What’s so great about being typical?
Probably 98% of people who read my stories make no changes afterwards.
Testimonials like this one represent the very small percentage of those who HAVE made changes.
Jun 24, 2013
Do you deliver what you promise? Be honest.
A few days ago I received an email from a reader I’d never interacted with before.
This person had a question for me, one of those ‘just
Don’t be a crocodile
Many people walk into customer meetings with pre-canned presentations without engaging the customer in a discussion. You know what those people are
How to find out what’s essential
How do you find out what’s essential to the decision-making process of your potential customers?
Here’s one freebie: by entering the conversation