What are we looking for?

Our eyes are the portals to our minds.
And what do we mostly do with our eyes? For the most part, we’re looking for stories we can step into.
This is why the memorable marketing campaigns are usually the ones that contain a simple yet compelling story.

The images being used to assist the story are very important. But its usually the quality of writing, conveying a simple idea yet compelling idea, that actually makes all the differences between the invisible & the memorable marketing campaigns. Images = the hammer; story = the nail that sticks a marketing campaign in the mind.