Why IKEA’s Australian Recruitment Campaign is Brilliant
Image via http://bit.ly/vHiEo7
What’s the secret behind IKEA’s business success?
In a word: simplicity. Case in point:
Archive | Stories about life & business
A simple idea that shines
Watch the above video to see how young inventor Richard Turere invented “lion lights,” a simple and elegant way to protect his family’s cattle from lion attacks.
The Journey of Story
A good story can lead us to answer our own questions and reach into the realm of our own most intimate thoughts, to places endeared, guarded or forgotten. —Lon Parker
Does this ever happen to you?
How often do people come to you for advice or suggestions?
a. always
b. frequently
c. occasionally
d. seldom
e. never
If a., b., or c., could you turn your tips into products?
How does UNI QLO offer the product we can’t stop buying?
UNI QLO offers the product we can’t stop buying. And what’s that product? It’s a good experience.
How do they do it? The long
It’s easy to forget that…
In the 21st century, seniority doesn’t trump performance.
Case in point: The Khan Academy, a small team of non-traditional educators doing something big.
The advertising business, what’s it really about?
The business of advertising, done right, is more about making things understandable than about persuasion.
Mar 21, 2013