Real vs Fake Bouquets
Did you catch the new iPhone reveal?
I like the new iPhones.
The iPhone is the real McCoy. A solid concept maintains its shape no matter how much you poke or probe it.
This reminds
Archive | Stories about life & business
A story about show & tell
Do you ever wonder why are we as consumers so captivated by stories of great customer service?
My 2¢:
It’s simple – because
Simplicity is…
My 2¢: Simplicity is not about less effort. Simplicity is all about the right effort.
Sep 11, 2013
You can’t win with yesterday’s ideas.
Be innovative. Be different, creative, and gutsy. Blow the doors off business-as-usual.
The best circus in the world, Cirque du Soleil, has no live elephants, zebras, etc.
Isn’t a true story well-told a beautiful thing?
Writing just another ad will do you little or no good.
Instead, be like IKEA—give people a story they can step into.
My 2¢: A true story,
What comes first?
If you spend any time reading and/or listening to modern teachers of success theories, you’ll likely notice that they tend to emphasize the premise
Quick reminder: we live in the Experience Economy.
People are voting with their wallets, and it’s clear that businesses that provide experiences rather than just transactions are big winners (think Starbucks, Apple, etc.).
An ad should be an appetizer, not a buffet.
Don’t ask your ads to carry the entire burden of making the sale on its shoulders.
An ad should be an appetizer, not a buffet. It’s easy to forget that.
Aug 3, 2013