A story about show & tell
Do you ever wonder why are we as consumers so captivated by stories of great customer service?
My 2¢:
It’s simple – because
Archive | Stories about life & business
Simplicity is…
My 2¢: Simplicity is not about less effort. Simplicity is all about the right effort.
Sep 11, 2013
You can’t win with yesterday’s ideas.
Be innovative. Be different, creative, and gutsy. Blow the doors off business-as-usual.
The best circus in the world, Cirque du Soleil, has no live elephants, zebras, etc.
Isn’t a true story well-told a beautiful thing?
Writing just another ad will do you little or no good.
Instead, be like IKEA—give people a story they can step into.
My 2¢: A true story,
What comes first?
If you spend any time reading and/or listening to modern teachers of success theories, you’ll likely notice that they tend to emphasize the premise
Quick reminder: we live in the Experience Economy.
People are voting with their wallets, and it’s clear that businesses that provide experiences rather than just transactions are big winners (think Starbucks, Apple, etc.).
An ad should be an appetizer, not a buffet.
Don’t ask your ads to carry the entire burden of making the sale on its shoulders.
An ad should be an appetizer, not a buffet. It’s easy to forget that.
Aug 3, 2013
What can Cheezburger Network founder Ben Huh teach us
Cheezburger Network founder Ben Huh built a massive business on the simple idea of giving people something to laugh at every day.
My 2¢:
a. Big ideas are simple ideas.
b.