Isn’t a true story well-told a beautiful thing?

ikea 2

Writing just another ad will do you little or no good.
Instead, be like IKEA—give people a story they can step into.

My 2¢: A true story, well-told, resonates with people.
One of the biggest challenges entrepreneurs face in growing their businesses is this: they fail to appreciate the importance of telling their story well. And if purposeful storytelling is not your strong suit, why wouldn’t you hire a professional to help you articulate your story? Even Steve Jobs did it. It’s easy to forget that.

Aug 18, 2013