Can you have great branding without great thinking?
What follows is a condensed version of a true story.
A few days ago, a friend of mine emailed me an article written by a student of a Canadian business
Archive | Stories about life & business
Why BlackBerry failed
One of the great corporate failures in the last five years is BlackBerry’s inability to find its story.
Oct 7, 2013
“You really think Yann Martel is a good speaker?”
An acquaintance asked me the above question soon after I published “Are you a dreamer.”
My 2¢: You bet. Sure, he says “um,”
Your handful of coins
Thomas Edison used to hold a handful of coins while resting in his chair, so if he lapsed into sleep during the day, the coins would fall, hit the floor,
Are you a dreamer?
This is long so feel free to skip it.
Caspar David Friedrich – The dreamer
Today, let me tell you two quick stories:
Story #1: The man who walked through life backwards.
How busy is your internal editor?
If you want to do something that’s at all original, that’s at all valuable to the market, you need to adopt a leadership position. You’re bringing
Does your offer look & sound as great as it is?
Image via luxyhair.com
My 2¢:
– An idea must be more than right—it must be pretty if it’s to become eye–catching.
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Does your business/product/service look as great as it is?
A marketing idea must be more than right—it must be pretty if it is to create positive and lasting excitement in the world. Case in point: Poo-Pourri.
My 2¢: It is always easier
Real vs Fake Bouquets
Did you catch the new iPhone reveal?
I like the new iPhones.
The iPhone is the real McCoy. A solid concept maintains its shape no matter how much you poke or probe it.
This reminds