Does your offer look & sound as great as it is?


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My 2¢:
– An idea must be more than right—it must be pretty if it’s to become eyecatching.
– It’s easier to persuade people to consider something new when they find it beautiful.
– Be like Luxy—use your customer’s language. Jargon is the antithesis of an effective offer.

Sep 19, 2013