What do you notice?
What do you notice about the homepages of the fastest growing companies in the world?
My 2¢: Have a simple homepage.
Jan 10, 2014
Archive | Stories about life & business
Why do you need to focus on building your brand?
The short answer:
1. Consumers choose brand-name products over anonymous products. And not by a small margin.
2. Products/services have life cycles. Brands outlive products.
Common Thinking = Common Results = Common Life.
Let’s say you own a dry cleaning business.
Question: What business are you in? The common answer is the dry cleaning business.
Yet in this case
The important part of breakthrough is…
Have you seen this Smart ForTwo commercial?
The message: taking this car into the wilderness makes as much sense as city folks who drive hulking SUVs.
Why do people park ten blocks away from a hot nightclub?
Question: why do people park ten blocks away from a hot nightclub, step over puddles of you-know-what in its bathrooms, pay three times more for a drink
Sharing beats “keywords.”
Instead of trying to trick machines, why not tell better stories? You know that sharing beats “keywords,” right?