Cash flow is to business what oxygen is to the body

Cash flow is to business what oxygen is to the body—not the point of life but without it there’s no life. Unless you’re Mark Zuckerberg, you get cash flow from sales. So what precedes sales? The short answer: leads. No matter if you are a dentist, lawyer, or entrepreneur, everyone has two jobs – their chosen profession and lead generation. If you are not good at lead generation, very few people will ever know what a talented professional you are.

Mar 12, 2013