Archive | Stories about life & business
How to simply validate or invalidate your business idea
For all of my interviews with an author, I usually write a short intro that introduces the person to my readers. Before I begin the interview with Cindy
A memo Dick Costolo didn’t get in time
Whether you call it strategy or a road map (or even just simply focus), the future belongs to those organizations and individuals that develop a powerful
Psst..
In great businesses everybody sells—not just the sales people.
Case in point: Jony Ive & Apple. Is your business a great one?
Tell me…
Where is the newest knowledge about (insert topic here) more likely to be: online or in our own heads?
Do you know how to romance money?
Image via uncrate.com
Money often has to be romanced. Case in point: Dollar Shave Club.
What have you taught yourself in the last six months?
With so many outlets for learning new skills today, you don’t have an excuse not to do it.
Metaphors are often just metaphors.
Marketing funnels vs real funnels: real funnels have hard sides. Marketing funnels not so much.
Metaphors are often just metaphors. It’s easy to forget that.
In your ads, don’t tell your story.
In your ads, spark a dialogue. The deeper the dialogue, the greater the sales results.
FYI: Facebook organic reach for posts is now almost 0%.
Without boost/promo, this is what happens on FB: Get idea->Write a Post->Post->Get silence.