How do you define creativity?
Biomimicry – from the Greek words bios, meaning life, and mimesis, meaning to imitate is an
What can a monokini teach us about marketing
What can Seinfeld teach us about marketing
What can professional stand-up comedians such as Jerry Seinfeld teach us about marketing? I recently came across an interesting article that discusses
Why I returned my iPad
“A little more than a week after buying the iPad, I returned it to Apple.”
That is how Peter Bregman begins his short post about his experience
What can Greg Sutton teach us about business
Captivating. Remarkable. That’s what I first thought when I heard the story about the origins of judo and Kano Jigoro, who practically
What can Lima Sky teach us about business
“I’ve got a simplistic way of looking at success in business. I believe all major corporate problems stem from inadequate revenue.”
What can a Bosnian hotel teach us about marketing
Bosnia & Herzegovina is a long name for a small European country (in terms of its land
What can a Swedish hotel teach us about marketing
Sweden is a small country if we consider its total population (approx. 9 million people),
What can Jose Mourinho teach us about business
Soccer is the most popular sport in the world. (Soccer is called football in some countries.) You probably knew that already. But can you name the
What can Dick Fosbury teach us about business
A flop
A short story by Paul Arden (from his book titled Whatever you think, think the opposite)
“Until the Mexico Olympics of 1968 the customary
What can Tony Hsieh teach us about business
“How can I know the truth?” When it comes to marketing, how often is this question on your mind? I mean, you probably come across new marketing
What can Yann Martel teach us about marketing
I recently finished reading Yann Martel’s latest novel titled Beatrice & Virgil. (For those less familiar with Martel’s