What can a monokini teach us about marketing

Monokini. Do you know what a monokini is? Does the name make your mind wander for a moment? You can see  a monokini  continue reading

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What can Seinfeld teach us about marketing

What can professional stand-up comedians such as Jerry Seinfeld teach us about marketing? I recently came across an interesting article that discusses continue reading

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Why I returned my iPad

“A little more than a week after buying the iPad, I returned it to Apple.”

That is how Peter Bregman begins his short post about his experience continue reading

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What can Greg Sutton teach us about business

Captivating. Remarkable. That’s what I first thought when I heard the story about the origins of judo and Kano Jigoro, who practically continue reading

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What can Lima Sky teach us about business

“I’ve got a simplistic way of looking at success in business. I believe all major corporate problems stem from inadequate revenue.” continue reading

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What can a Bosnian hotel teach us about marketing

Bosnia & Herzegovina is a long name for a small European country (in terms of its land continue reading

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What can a Swedish hotel teach us about marketing

Sweden is a small country if we consider its total population (approx. 9 million people), continue reading

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What can Jose Mourinho teach us about business

Soccer is the most popular sport in the world. (Soccer is called football in some countries.) You probably knew that already. But can you name the continue reading

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What can Dick Fosbury teach us about business

A flop

A short story by Paul Arden (fromĀ his book titledĀ Whatever you think, think the opposite)

“Until the Mexico Olympics of 1968 the customary continue reading

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What can George Clooney teach us about business

In the movie Up in the Air (I highly recommend continue reading

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What can Tony Hsieh teach us about business

“How can I know the truth?” When it comes to marketing, how often is this question on your mind? I mean, you probably come across new marketing continue reading

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What can Yann Martel teach us about marketing

I recently finished reading Yann Martel’s latest novel titled Beatrice & Virgil. (For those less familiar with Martel’s continue reading

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Delivering happiness via word of mouth

One of the websites I often visit is techcrunch.com. The website was founded back continue reading

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What can Jason Fried teach us about marketing

Jason Fried is co-founder of 37signals, a Chicago-based software firm, and co-author continue reading

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