Why is important to master the first seconds
Master the first seconds, tells us the master of simplicity Harry Beckwith. Why? Because the first seconds shape every second that follows.
Question:
What is branding?
A reader asked me recently: “How do you explain branding?”
Here’s how I describe it:
branding = designing & managing an attractive package for a business idea.
Case in point: easyJet
Do you smove?
For all my interviews with an author, I usually write a short intro that introduces the person to my readers.
Since Sam
Is your business beautiful?
One of the things you notice right away about charismatic brands such as Starbucks, is that there’s something beautiful about them.
You were probably
Do you dare to be different?
My 2¢:
What most people really want to know about a business is: how are they different?
You’re leading you.
You’re the only one who can make the decision
Why the world is waiting on You
Yann Martel is a prominent Canadian writer.
He rose to abrupt prominence when his second novel, Life of Pi, won the 2002 Man Booker Prize.
(I highly recommend this book.)
Yann
How to feel like a kid again
My 2¢:
There’s something very pleasing about small things.
Small things like riding a bike can make you exponentially happy.
You can now return
How do you walk your Elephant?
(Photo by David Blackwell)
What are you selling?
Consider Rolex—a Swiss watchmaking manufacturer and the largest single luxury
The above encouragement is yet another gift from the Brazilian storyteller