Where’s the beef?
Where’s the beef?*, asked a reader from Ontario, following my article that questioned
Where’s the beef?*, asked a reader from Ontario, following my article that questioned
I believe that you should have a niche and continue to deepen it. Why? Without a niche, you spend all your time pursuing clients, while there’s little
The high-end Dyson vacuum cleaner has sold more than 12 million units worldwide thanks to the determination and clarity of focus of its inventor,
You know what’s funny about so called secrets of the trade?
They are not secret. I could be wrong, but in most cases they are really not secrets.
For example, professional
The job of art is to chase ugliness away.
—Bono
Last year I was hired to help jump-start marketing efforts for a
A reader from New Zealand dared me to describe “design” in one sentence.
I took the challenge.
Good design matters.
Why?
How much time do I have?
Not much? Ok, in short:
Because good design creates visibility. And visibility
And the answer is: You bet.
Why? In short:
a. Repetition is a convincing argument.
No matter how acute an experience, our memory of it fades over time.
A few days ago, I purchased a pair of cabin socks from Roots Canada.
Image via Roots Canada
Below is the pictures of the bag in which my new cabin socks were handed over to
From its humble beginnings over a century ago, Pepsi has grown to become one of the best-known, most-loved products throughout the world. So, does it