Where’s the beef?

Where’s the beef?*, asked a reader from Ontario, following my article that questioned continue reading

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Does having a niche limit you or does it focus you?

I believe that you should have a niche and continue to deepen it. Why? Without a niche, you spend all your time pursuing clients, while there’s little continue reading

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Why focus groups don’t work

The high-end Dyson vacuum cleaner has sold more than 12 million units worldwide thanks to the determination and clarity of focus of its inventor, continue reading

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Let me tell you a secret…

You know what’s funny about so called secrets of the trade?
They are not secret. I could be wrong, but in most cases they are really not secrets.
For example, professional continue reading

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Why it’s often hard to chase ugliness away

The job of art is to chase ugliness away.
Bono

Last year I was hired to help jump-start marketing efforts for a continue reading

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What you call something changes it

A reader from New Zealand dared me to describe “design” in one sentence.
I took the challenge.

Design is an engine of difference.

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Why good design matters

Good design matters.
Why?
How much time do I have?
Not much? Ok, in short:
Because good design creates visibility. And visibility continue reading

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Does Coke need to constantly hustle for our attention?

And the answer is: You bet.
Why? In short:

a. Repetition is a convincing argument.
No matter how acute an experience, our memory of it fades over time.
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What can a pair of cabin socks teach you about sales

A few days ago, I purchased a pair of cabin socks from Roots Canada.

Image via Roots Canada

Below is the pictures of the bag in which my new cabin socks were handed over to continue reading

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Does Pepsi need to constantly hustle for our attention?

From its humble beginnings over a century ago, Pepsi has grown to become one of the best-known, most-loved products throughout the world. So, does it continue reading

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