Archive | Stories about life & business

Please find attached…

Would you enter someone else’s space and open with “please find attached”? This is just one of the many simple but thought-provoking continue reading

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What can Simon Sinek teach us about marketing

Why are some people and organizations more innovative, more influential, and more profitable than others? These are some of the core ideas Simon Sinek continue reading

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What can Porsche teach us about marketing


“Why do you need huge gestures when the signs are clear?

The above is just one of the many headlines by whose simplicity and eloquence I was taken back while browsing a product brochure about the new Porsche continue reading

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What can the P’9522 teach us about creativity

WIRED described it with one word: Gorgeous.
The object in question continue reading

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What can TomTom teach us about marketing

TomTom is one of the world’s leading providers of location and navigation solutions. continue reading

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What can 10 socks teach us about business

What an interesting story!
That’s what I first thought when I came across 10socks.com. continue reading

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How to make an entire career of wearing a nametag

What a remarkable story!
That’s what I first thought when I came across hellomynameisscott.com. continue reading

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What can Rolling Stones teach us about life

Our story begins on a clear, cold morning at approximately 10:40 AM on August 21, 2010. I was reading some articles continue reading

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What can a clean windshield teach us about life

I travel a fair bit for both work and pleasure. (My guess is that you do, too.)
My family and I just came back from an almost week long visit to continue reading

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Do you know why?

Let me ask you three simple questions:
1. Do you know why do people do business with you?
2. If “NO”, then how do you plan to go about attracting more customers?
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