Does your business have the bat-line?

Image via think

In his book Can We Do That, Peter Shankman tells us to “designate a specific email account or phone number as the bat-line—always have someone monitoring it—and respond ASAP. You’ll land 90 percent of your business by being the first responder.”

My 2¢: Why bother with the bat-line? Because

Customer Service Is The New Marketing.

*The Bat-Signal = a large Bat emblem on the sky or buildings of Gotham City used by the Gotham City Police Department as a method of contacting & summoning Batman to their assistance in the event of a serious crisis.