Archive | Stories about life & business
For those who are not selling a bright red Porsche 911
A bright red Porsche 911 convertible, for example, speaks—loudly and beautifully—for itself.
Very few services speak for themselves at all.
That’s
What’s your point?
It’s a simple question, and often the only thing people have on their minds.
It’s a simple request, and it asks for a simple reply. It’s easy to forget that.
My
How heavy is this glass of water?
A friend of mine shared this neat little story with me earlier today. Pull up a chair and have a listen:
A psychologist walked around a room while
Sometimes There Just Isn’t an App for That
One of the key takeaways from this video: Funding for marketing is incredibly vital.
My 2¢: Attention precedes sales. What
Is your website like an open Swiss Army knife?
“Google has the functionality of a really complicated Swiss Army Knife, but the home page is our way of approaching it closed. It’s
How does innovation happen?
Innovation often happens when a person tries to address a simple everyday need in life.
Case in point: The Clocky, the alarm clock that wakes you up and then flees.
Do people buy 911s just to get to work?
Image via worldcarfans.com
Fact:
The Porsche 911 is designed and built to travel at speeds illegal on almost all roads in
Did you know that…
All business can be boiled down to one single thing: An offer.
The selection and design of an effective offer is the soul of all business.
Case in point:
