Why design matters

You don’t have to be in the market to notice a Porsche.
Good design creates visibility.
Good design effortlessly concentrates your attention and engages your emotions.

Now, let’s say you like the idea of getting into postcard marketing.
No argument here.
Postcard marketing is a proven; versatile; measurable and cost effective way for promoting goods/services.

My 2¢ about postcard marketing: Never ever put your postcard’s design on the side burner.
People notice well designed objects.
Postcards are no exception. Even the good folks who throw out direct mail offers tend to notice well-designed postcards. Why? Because, as Kahlil Gibran (American poet) said: “We live only to discover beauty. All else is a form of waiting.” It’s easy to forget that.

Apr 23, 2012