Archive | Stories about life & business

What can muffins teach us about marketing

Muffins are simple but delicious and elegant crowd pleasing treats. While I enjoy them continue reading

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What would Bruce Lee do?

I fear not the man who has practiced 10,000 kicks once,
but I fear the man who has practiced one kick 10,000 times.
Bruce Lee

The greatest icon continue reading

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What’s the role of language in WOM?

I was recently asked by a reader to clarify the role language has in fuelling word of mouth marketing. In short, in today’s digitally-powered world, continue reading

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Do you have a word bank?

A word bank? What’s that?
In short, it’s a collection of suitable words most successful organizations use to make a deeper, more intentional* continue reading

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Ever heard of the Art of Shaving Barber Spa?

As their website explains,the Art of Shaving Barber Spa is a unique concept that combines traditional barber services with aromatherapy continue reading

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What’s the world’s most expensive book?

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What’s the difference between art & design?

I recently came across an article in the Washington Post about Facebook’s new user interface by Bill Moggeridge (he is the newly appointed director continue reading

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Have you ever heard the Voice of God?

Does the name Don LaFontaine mean anything to you? If not, you are not alone. While many have heard his voice, most don’t recognize the person continue reading

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Do you have ideas that you want to keep alive?

Remarkable.

That’s what I first thought when I finished reading Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality by continue reading

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Why is differentiation like oxygen?

One of your most important jobs is to differentiate your business continue reading

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