Archive | Stories about life & business
What is change?
“Change is a math formula,” notes Alan Webber in his book Rules of Thumb (I highly recommend it). “Change happens when the cost of the status quo is greater
What can an airbag teach us about business
Does your business make customer service a priority?
“An invitation to return” is what I prefer to call good customer service.
Do
Can words suffocate?
My 2¢: In marketing, when you complicate your words, you suffocate my thoughts.
(Inspired by Martin Grech’s “Open Heart Zoo” lyrics)
What can muffins teach us about marketing
Muffins are simple but delicious and elegant crowd pleasing treats. While I enjoy them
What would Bruce Lee do?
I fear not the man who has practiced 10,000 kicks once,
but I fear the man who has practiced one kick 10,000 times.
– Bruce Lee
The greatest icon
What’s the role of language in WOM?
I was recently asked by a reader to clarify the role language has in fuelling word of mouth marketing. In short, in today’s digitally-powered world,
Do you have a word bank?
A word bank? What’s that?
In short, it’s a collection of suitable words most successful organizations use to make a deeper, more intentional*
Ever heard of the Art of Shaving Barber Spa?
As their website explains,the Art of Shaving Barber Spa is a unique concept that combines traditional barber services with aromatherapy