What’s the world’s most expensive book?

John Audubon’s book Birds of America is a remarkable blend of art and craftsmanship. One of the last 11 copies left in private hands just recently sold for more than $10 million (US) at auction in London, England. This made Birds of America the world’s most expensive published book.

Audobon’s book is also one of the largest books in the world. It measures more than 3 feet by 2 feet (or 90 centimeters by 60 centimeters). It has been said that one of the first decisions Audubon made about his book was to paint the birds life size (his collection contains 435 life-size prints).

The question is: what can we learn from Audobon and his masterpiece?
How much time do I have? Not much? Okay, before you can attempt to create something remarkable, you’ll probably need to first decide not to create something conventional.