How to be creative

Ask: What would people love?
Case in point: what the *bliep.
During my recent visit to Europe I came across what the *bliep — a student-led Dutch company that targets young smartphone users with simple plans that focus less on voice and more on text and internet usage. what the *bliep’s offer is simple: a prepaid SIM card that delivers unlimited internet and text messaging via smartphone for a fixed amount per day.


My 2¢:
Would your part of the world appreciate a simpler telecommunication company?
Simplicity is not about less effort. Simplicity is all about the right effort. It’s easy to forget that.