Treat your customers as if they were newspapers reporters
Shortly after I published the post titled Is your sales team hurting your marketing efforts?, I received an email from a reader in Kingston, Ontario. In short, the reader asked me to provide a new ‘lens’ through which we ought to be looking at customer service in our digitally connected world. I took the challenge and here’s my answer: Treat your customers as if they were newspapers reporters. Because, in an age where everyone has a voice, and everyone can communicate to the masses in an instant,
Customer Service Is The New Marketing.
Oct 19, 2012