What can we learn from the movie business

Like any other business, the movie business primarily exists to make money. Yet, that is probably where all comparisons to other businsess end. Why? In short, simply because the general public’s demand for the products of the movie business by large margin outpace the demand & use of any other products. The real question is: can we learn something from such a successful business model?

A few days ago, I was reading in the Globe & Mail an interview with the Canadian writer & director Paul Haggis. (He is the Oscar-winning writer of Crash and Million Dollar Baby and the first screenwriter to write two back-to-back Oscar winners for best film.) The headline for the article was “Film is not logic. It is emotion.” Doesn’t this headline nicely sum-up perhaps the most important lesson we can learn from the movie business?