This Slips Right Past Your Defenses

You spend a good amount of time filtering and censoring everything you see and hear, don’t you?

You’re often blocking things that cross your path, aren’t you?

But when you’re faced with a nicely designed book cover, a sleek gadget, a striking vehicle, a captivating song — or even an email — those defences fade.

And suddenly, you’re in a different space, right?

p.s. The defining experience of well-designed things can be summed up in a short phrase: “I didn’t think I was interested, but …”.

And isn’t that what the Mona Lisa would likely say upon picking up a smartphone?