Simple = good.

The spectacular success of Starbucks is nothing short of magical.
While no single factor can explain Starbucks’ success, there is one common thread that runs through it all.
And that’s simplicity.
Case in point:
Verismo – Starbucks’ new coffee system designed to bring you the Starbucks coffees you love, at home.

Picture taken during my visit to Starbucks in my neighbourhood earlier today.

Tiny big reminder: In life and in business, People Prefer Simplicity.
We take it as evidence of quality, beauty and truth.
95% of all advertising is poorly designed and poorly written.
In a word: Complicated. Please don’t add to the pile. Instead, be like Starbucks.

P.S. Remember, Simplicity is not about less effort. Simplicity is all about the right effort.
Nov 1, 2012