Remember your first time?
Do you remember the first time you experienced an iPhone or iPad?
The pleasure centers of your brain likely light up. Quite a bit. That’s what happens when we experience something that challenges the old ways of doing things—a breakthrough, if you will.
Since people enjoy breakthroughs, why is moving new ideas into action often hard for businesses? Said differently, why aren’t more businesses like Apple?
The short answer: because most businesses dislike uncertainty.
Creating game-changing breakthroughs requires businesses to live with uncertainty, embrace ambiguity, and respond to both good and bad surprises along the way.
That’s not an easy thing to do. But it’s a must-have in today’s marketplace.
Feb 7, 2013