One thing most folks want to see more of on the internet.

The sense that a real person sat down and wrote something useful is one thing most folks want to see more of on the internet.

(And by ‘on the internet,’ I mean text messages, emails, social media posts, etc.)

Below is an example of such writing:

“The magazines I had been reading all my life seemed to have stood still — filled with ads for rejuvenating creams on 17-year-old faces — while I had gone on, the way all of us have..”

Didn’t you instantly feel that this was written by a person who wasn’t born yesterday?

Didn’t you also feel that it was specifically written for folks who weren’t born yesterday?

And don’t you wish that you could keep reading it?

Over to you: If you want your message to go from invisible to investable, assure the reader that what’s in front of them comes from a real person. And that it’s useful.

“Makes sense.. but how exactly do I write something that might assure them that what’s in front of them comes from a real person and is useful?” you may be thinking right now.

Here are two quick suggestions:

a. Your message should sound like something you wouldn’t feel foolish saying outloud; and
b. It should also sound like talking, not writing. (Even Amazon’s Alexa uses conversational language, no?)

Tall order? You bet. (I said ‘quick’ suggestions, not ‘easy-to-do’ suggestions.)

But what’s the alternative?

Jul 27, ’19

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