No one knows where this starts & ends?
‘Market’ is just a metaphor. Because who really knows where the market starts & ends?
Consider this: not that long ago, what was coffee?
If you said, “coffee was a hot, refreshing beverage,” you’re 100% right.
No traditional diners (one of the go-to spots where coffee was served not that long ago) were drawing art on the coffees they were about to serve, right?
But today you’re not surprised by the sight of latte art, are you? Heck, you likely won’t accept some of your coffees without some art on them!
‘Market’ is just a metaphor. And that’s why if you have a strong feeling that your product or service can make life easier, funnier, or otherwise better, go for it.
p.s. And we don’t even have time right now to talk flat whites, Frappuccinos, iced caramel macchiatos, etc., right?