How to be creative
Ask: What would my friends love?
Case in point: SayWhat a new Android app (free) which lets you introduce the subject of your call, set the mood and check the availability of the person you’re calling before or while placing the call.
My 2¢: The world needs more simple solutions to overlooked problems that actually need to be solved and delivered as informally as possible. Please remember: simplicity is not about less effort. Simplicity is all about the right effort.