How approachable is your business?

Successful companies understand that potential customers have to feel that they can easily come up to them to start a conversation. Not convinced? OK.

Let’s hit the pause button for a sec to look up the word “approachable” in the dictionary:
Approachable, adjective: Easy to talk to or deal with; friendly.
Is it now a bit clearer why there is a lot of value in being perceived as an approachable business?