Do you know the answer?

What single skill do all top copywriters have that most other copywriters lack?
That was the question an aspiring copywriter emailed to me a few days ago.
Do you know the answer? Hint: it’s not the possession of an amazing vocabulary.

To get the answer via email, send an email to

You’ll never rise to the top of the copywriting profession unless you have it. Luckily, it’s not hard to get, is it?