Writing: what is good writing?
“Good writing is lean and confident.”
That is not me talking. That is William Zinsser talking in his classic On
Archive | Stories about life & business
Jay-Z decoded?
A remarkable and consummate storyteller. That’s what I first thought about Jay-Z when
Steve Jobs on Dragons’ Den?
Dragons’ Den is a series of reality television programs featuring entrepreneurs pitching their ideas to a panel of venture capitalists in order
How do you get people to notice you?
Almost everything is interesting. You just need to present it properly.
Because it often takes an outsider to see what’s beautiful in our lives.
Making Of Bonbons in Berlin
What can YouTube cofounder teach us about WOM
Christopher Steiner from Forbes magazine recently spoke to YouTube* cofounder Chad Hurley
What is change?
“Change is a math formula,” notes Alan Webber in his book Rules of Thumb (I highly recommend it). “Change happens when the cost of the status quo is greater
What can an airbag teach us about business
Does your business make customer service a priority?
“An invitation to return” is what I prefer to call good customer service.
Do
Can words suffocate?
My 2¢: In marketing, when you complicate your words, you suffocate my thoughts.
(Inspired by Martin Grech’s “Open Heart Zoo” lyrics)