Does your business have the bat-line?
Image via think geek.com
In his book Can We Do That, Peter Shankman tells us to “designate a specific email account or phone number as the bat-line—always have someone monitoring it—and respond ASAP. You’ll land 90 percent of your business by being the first responder.”
My 2¢: Why bother with the bat-line? Because
Customer Service Is The New Marketing.
*The Bat-Signal = a large Bat emblem on the sky or buildings of Gotham City used by the Gotham City Police Department as a method of contacting & summoning Batman to their assistance in the event of a serious crisis.