What can Oscar Wilde teach us about advertising
Only an auctioneer can be enthusiastic about all forms of art.
— Oscar Wilde
Does your advertising copy sound too excited?
Said differently, are you “sprinkling” your advertising copy with things such as exclamation points? Why?
My 2¢: Unless you are an auctioneer of some kind, your advertising copy will sound much more believable without the over-enthusiasm. Every time.