What can Yann Martel teach us about marketing
I recently finished reading Yann Martel’s latest novel titled Beatrice & Virgil. (For those less familiar with Martel’s
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What can Jason Fried teach us about marketing
Jason Fried is co-founder of 37signals, a Chicago-based software firm, and co-author
What can Gatorade teach us about marketing
Ever heard of the brand called Stokley-Van Camp? According to Wikipedia, the brand originated in 1861 in the Indianapolis grocery store of Gilbert
What can Isadore Sharp teach us about business
Who is Isadore Sharp? He is the founder and CEO of the Four Seasons Hotels and Resorts, the