What can TomTom teach us about marketing

TomTom is one of the world’s leading providers of location and navigation solutions. (The company is headquartered in the Netherlands.) You can visit their website for more information, but for now all you need to know is that hundreds of millions of people use TomTom’s digital maps (GPS) on the Internet or mobile phones every day.

Why am I telling you about TomTom today? Because TomTom GPS users, for a nominal fee, can have their generic turn-by-turn voice directions replaced by a familiar voice of  Darth VaderHan SoloYoda; C-3PO or even Homer Simpson.

Lesson #1: Give people something to talk about.

Lesson #2: Taste Younique.

Lesson#3: Effective word of mouth marketing generally stems from something authentic.