Looking for business building ideas that last?

“The principal underlying all memory techniques,” notes Joshua Foer in his book Moonwalking with Einstein: The Art and Science of Remembering Everything, “is that our brains don’t remember all types of information equally well. As exceptional as we are at remembering visual imagery, we’re terrible at remembering other kinds of information, like lists of words or numbers.”

What fuels positive word of mouth marketing in business is the quality of interactions with the potential customer base, not the quantity of interactions. Case in point: An ad by the New York Times from 2010.

My 2¢: For business building ideas that last, study the winners.