What can Gatorade teach us about marketing

Ever heard of the brand called Stokley-Van Camp? According to Wikipedia, the brand originated in 1861 in the Indianapolis grocery store of Gilbert and Hester Van Camp, who canned fruits and vegetables for their own shop. The same source states that Van Camp’s son Frank is credited with the development of the modern canned pork and beans recipe and went on to found Van Camp Seafood.

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