Unlike the words “tomorrow,” “next week”, “next month” and “next year,” the word “today” is usually not very sexy. But don’t take my word for it—here’s what Jason Fried, co-founder of 37 signals, said on the subject:
Five years from now.
Throw these words away.
They don’t matter.
Today is all you have in business.
Tomorrow is just today again.
Seven todays in a row.
A month isn’t 30 days.
It’s 30 todays.” (Emphasis mine.)
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My 2¢: “Today” is usually demanding. And demanding = the opposite of sexy.
So what are you going to do today?