Why is copywriting important in business?

One of my specialties is copywriting. (Offline, online…what line?)
Why is copywriting one of the most essential ingredients of any marketing project?
Because copywriting sits at the intersection where business meets people. Real people.

Copywriting is not a flashy tactic.
Copywriting is about articulating and sharing a purpose compellingly.
Copywriting is a commitment—a commitment to engage with people in a manner that they will value, and yes, perhaps even enjoy.

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