In business, what are the characteristics of a good focus?

Here are the top two:
1. A good focus is memorable.
Think: a simple idea expressed with simple words and immediately understandable in people’s minds.
2. A good focus exudes a sense of aliveness. Case in point: Zappos—Delivering WOW Through Service.

I could go on, but since we live in the age of Twitter, let me wrap this story up with the following:
the future belongs to those organizations that develop a powerful focus today.

I want you to know that I feel that you’re on your way to opening the door to more business.
How do I know that? You’re reading this—you’re taking the time to focus on making improvements.
You’re not just sitting on the sidelines, hoping for things to get better. You’re going to make it better.