If I started today – by Carmine Gallo

Remarkable. That’s what I first thought when I finished reading The Presentation Secrets of Steve Jobs by Carmine Gallo – I highly recommend it. Whether you are a novice presenter or a professional speaker, trust me, the presentations you deliver will be much, much, better after having read Carmine’s remarkable book.

In addition to being a very successful author, Carmine is also the premier communication skills coach for many of the world’s most admired brands. He has worked directly with CEOs, executives, managers and sales professionals for a long list of companies including: Intel, IBM, Chase, Nokia, The Home Depot, Clorox, Dreyer’s, Bank of America, SanDisk, Cranium, Hyundai and many, many others. To see more about Carmine’s body of work please visit www.carminegallo.com.

After I finished reading The Presentation Secrets of Steve Jobs, I had the pleasure of exchanging a few words with Carmine and he graciously agreed to conduct a quick interview for sneezr.ca. I believe that honing and demonstrating Younique expertise is one of the best ways to achieve long-term success. This is why I decided to not follow some “traditional” formula for this interview. Instead, I simply decided to ask Carmine just one open-ended question about his professional development: “If I started today…” Here is Carmine’s response:

“I would consider myself a ‘brand’ even in my first job. For many years (about 15), I worked as a television anchor/journalist for many media outlets across the United States, including a stint at CNN in New York. It took me some time to realize that none of my managers—not one—cared about my long term career, goals, dreams or ambitions. They did, however, care about their jobs and what their bosses wanted. But in my mind, I was an “employee” who needed a paycheck. So for many years I bounced from one television job to another without considering my long term vision as a brand.

Every great company and leader has a long term vision for where they want to be in ten years while most employees do not. They might have a vision for how much they want to make in salary or what position they want to attain on the career ladder, but those are goals and not a long-term vision. When you see yourself as an employee, you lose sight of the fact that you’re a brand, equally as important as the company you work for.”

Carmine Gallo, July 2010


1. Worthy of note or attention.
2. Attracting notice as being unusual or extraordinary.