Design = the soul of success.


Just finished reading an inspiring book written for the next generation of start-ups by the unconventional founders of Method—naturally-derived, biodegradable products such as household cleaners, soaps, etc. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance.

The most interesting part for me was the story of how Adam and Eric decided to hire Karim Rashid, in a desperate attempt to save their company. That move has been paying many, may unexpected dividends ever since.

My 2¢: People think with their eyes. The world may need many things, but it primarily wants attractive things.

May 2, 2013