Archive | Stories about life & business

There are things that can’t be sold by words.

But they are rare.

Aug 9, ’20

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Write in 3D, not 2D.

Whenever possible, write in 3D, not 2D.

Say you need to write a single paragraph underneath an image of the new Allbirds continue reading

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In good and in challenging times..

..remind folks of the unique ways you can help them.

Mar 29, ’20

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Keep on being playful in 2020.

Ever wonder why the concept of play is almost universally both more evolved and more beloved than the concept of seriousness?

It’s simple: While seriousness seeks to exclude continue reading

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One thing most folks want to see more of on the internet.

The sense that a real person sat down and wrote something useful is one thing most folks want to see more of on the internet.

(And by ‘on the internet,’ I mean text messages, continue reading

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Can a sip of ice-cold Coke make you a better biz person?

“What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching continue reading

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How do you write website copy that folks might enjoy?

Here are two quick suggestions: a. It should sound like something you wouldn’t feel foolish saying out loud; b. It should sound like talking, continue reading

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There is a lot of doing and not a whole lot of being.




Especially for the folks you care about.

“Huh. But what does that look like in my day-to-day life?”

It’s any moment that says to the folks you care continue reading

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The worst time to choose your words..

.. is in the moment you are saying them.

(By ‘saying them,’ I also mean the times when you’re writing an email, text, FB message, etc.)

How much power do words continue reading

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You can play music, but you can’t make everyone dance.

Imagine you’re throwing a party. Maybe the party is for someone dear who just graduated, maybe you just closed a big deal, maybe you just bought a new home, or maybe it’s continue reading

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Why are some explanations more powerful than others?

“How many of you live paycheck to paycheck?”

The entire conference room at the Consumer Healthcare Product Association convention, a few years back, got a little quieter continue reading

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