How to simply validate or invalidate your business idea

For all of my interviews with an author, I usually write a short intro that introduces the person to my readers. Before I begin the interview with Cindy continue reading

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A memo Dick Costolo didn’t get in time

Whether you call it strategy or a road map (or even just simply focus), the future belongs to those organizations and individuals that develop a powerful continue reading

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Psst..

In great businesses everybody sells—not just the sales people.
Case in point: Jony Ive & Apple. Is your business a great one?

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Tell me…

Where is the newest knowledge about (insert topic here) more likely to be: online or in our own heads?

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Do you know how to romance money?

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Image via uncrate.com

Money often has to be romanced. Case in point: Dollar Shave Club. continue reading

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What have you taught yourself in the last six months?

With so many outlets for learning new skills today, you don’t have an excuse not to do it.

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Metaphors are often just metaphors.

Marketing funnels vs real funnels: real funnels have hard sides. Marketing funnels not so much.
Metaphors are often just metaphors. It’s easy to forget that.

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In your ads, don’t tell your story.

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In your ads, spark a dialogue. The deeper the dialogue, the greater the sales results.

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FYI: Facebook organic reach for posts is now almost 0%.

Without boost/promo, this is what happens on FB: Get idea->Write a Post->Post->Get silence.

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Are you offering painkillers or candy?

Creative people often offer candy-only (nice-to-haves) to clients who need painkillers (a sales-focused landing page, ad, or email ).

Back to you: are continue reading

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If your business is not a brand, it’s a commodity.

For all of my interviews with an author, I usually write a short intro that introduces the person to my readers.
Since  continue reading

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Your turn.

Are you excited to send someone to your website?

May 2, 2015

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“Take the story of…”

The word ‘story’ alone is a magnet.
It’s 2015, but the technology of the soul has not changed much, no? :)

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Super sad true biz story :(

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Have you ever witnessed this scene: a new business opens in your city. You maybe notice it as you drive by because a small banner says “Open.” continue reading

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