Why good design matters

Good design matters.
Why?
How much time do I have?
Not much? Ok, in short:
Because good design creates visibility. And visibility invites trial. And trial invites advocacy. 
Of course, trial invites advocacy only if the product/service in question adds genuine value for the user.

Advocacy
noun
1. Active support of an idea or cause etc.
2. The act of pleading or arguing in favor of something

Advocacy = word of mouth marketing.

Case in point: Field Candy’s Outstanding Tents.

P.S.
Good design concentrates your attention, engages your emotions and gives your mind a clear destination even if what the brand is selling is but a commodity. Please note: with the word commodity we usually define goods or services which can be purchased from any supplier and the end-result is, give or take, the same.

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