What can YouTube cofounder teach us about WOM

Christopher Steiner from Forbes magazine recently spoke to YouTube* cofounder Chad Hurley about his new venture—a clothing company called Hlaska. In my opinion, one of the most interesting question had to do with word of mouth marketing.

CS: How can you infect a tangible-goods business like clothing with Weblike viral enthusiasm?

CH: It’s cut from the same mold. While a menswear company can’t “go viral” in the Dancing Baby sense, you must ask yourself what makes something spread so fast. It’s people’s experiences. That may be something funny, like a Dancing Baby, or something shocking. Or merely just great customer service. Sure, word of mouth is slower than an Internet video, but they’re born of the same principles. (You can read the rest of the interview here.)
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My 2¢: Taste Younique. Give people something to talk about.

*People are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video is uploaded to YouTube. (For more info about YouTube stats click here.)