What can billboards teach us about marketing

It’s true, our eyes are the portals to our minds. And what do we mostly do with our eyes? For the most part, we read. This is why the eye-catching billboards are usually the ones with witty headlines. Sure, the images being used to assist the headline are important. But its usually the quality of writing, conveying a simple idea, that actually makes all the differences between the invisible & the memorable billboards.