“Tragedy” of the “Common”
This one is for the “too long, didn’t read crowd”
There is nothing wrong with common brands, right?
Each offers a solid, workday response to one need or another.
But what if you want to build an iconic brand?
What’s one major thing that separates the “common” from the iconic?
My 2¢: Attitude.
An attractive attitude has muscle—it seizes people.
Case in point: Jimmy Choo versus Payless Shoes.
Where there’s an attractive attitude there’s an emotional connection, there’s interest, passion…
I could go on, but this one was for the “too long, didn’t read crowd”.