You.

There’s something very pleasing about small things.
Consider this nugget of advice from Dick Cavett’s book Talk Show:

The most magical word continue reading

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What’s the role of language in WOM?

I was recently asked by a reader to clarify the role language has in fuelling word of mouth marketing. In short, in today’s digitally-powered world, continue reading

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You already have the advantage

“In what way?,” you might be wondering right now.
The very fact that your are reading this blog suggests that, far from being overwhelmed continue reading

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Would you do business with you?

“A giant pitfall in the way small companies and individuals market themselves, particularly online or in presentations, is that they’re often continue reading

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